This morning, Yeah1 officially listed 27.4 million shares on HSX at the reference price of VND250,000 ($109.08).
With the ceiling price of VND300,000 ($130.9), Yeah1’s share value took over Sabeco, Vinacafe Bien Hoa, Vinamilk, and Vietjet Air. If Yeah1’s shares maintain the price, its market capitalisation will be VND8.82 trillion ($383 million).
Owning a series of entertainment channels and collaborating with famous brands played an important role in the success of the first transaction day. Yeah1 has partner relations with numerous giants, including Samsung, Unilever, Coca-Cola, Heineken, and Viettel.
Notably, Yeah1 is an official partner of YouTube as the world’s sixth largest multi-channel network (MCN) of YouTube with 4.4 billion monthly views. According to Yeah1, it takes up one-fourth of all YouTube views in Vietnam.
Besides, the group operates Vietnam’s largest ecosystem for digital media, one that spans across TV, cinema, and online material. It both creates and distributes content, as well as liaising advertisements.
It currently runs a series of entertainment channels, including Yeah1TV, Yeah1family, Imovietv, and SCTV2, with nine subsidiaries and four indirect subsidiaries, including Yeah1 Vietnam Co., Netlink Online Corporation, and TNT Media Advertising.
In 2008, DFJ VinaCapital, a venture fund of Vietnam’s leading asset manager VinaCapital, invested $1.4 million in Yeah1.
In addition, the group expanded its operations to Thailand, Indonesia, and the Philippines.