Business Activities
Business Activities
We showcase the creativity, strategies, and successes of our brand. Explore how we develop, expand our market, and create sustainable value for customers and partners.
Content Production
YeaH1 operates as a pioneer in producing and distributing high-quality content, shaping the market through a multi-platform entertainment ecosystem strategy. Leveraging international-standard production capabilities and technology transfers from world-leading partners, the Group maintains its dominance in the 'Premium Segment' with Top 1 Rating programs and extensive social influence. Heritage brands such as 'Call Me By Fire, 'Sisters Who Make Waves, Haha Family', 'Show It All Vietnam, 'Super Mom' serve as tangible evidence of our boundless creative capacity.
YeaH1 continuously expands its reach by pioneering new market frontiers through Short-drama libraries and Original Series in Vietnam. By synergizing the 1Creators and MangoPlus platforms, the Group has established a robust content monetization model and optimized Fandom experiences, delivering sustainable, proven value to communities, brands, and strategic partners.
Comprehensive media and marketing solutions
YeaH1 operates Vietnam’s most extensive multi-platform media infrastructure, delivering integrated digital marketing solutions powered by advanced technology. We establish strategic touchpoints across global super-platforms, maximizing reach and fostering deep engagement between brands and a massive user base.
Leveraging prowess in brand-oriented content and optimized ad network management, YeaH1 provides a comprehensive ecosystem—ranging from strategic planning and Multi-Channel Network (MCN) management to performance-driven growth and large-scale event execution. We are committed to delivering sustainable, tangible results, driving breakthrough success for our partners in the era of global expansion.
IP EXPLOITATION, TALENT TRAINING & MANAGEMENT, AND MUSIC PUBLISHING
YeaH1 operates SYE as a strategic joint venture with Sony Music Entertainment, dedicated to developing authentic artists and executing the roadmap for exporting Vietnamese culture to global markets. The Group implements international training standards to shape the identity and manage the influence of emerging talents in the digital entertainment era.
YeaH1’s strategic core lies in multi-dimensional copyright exploitation, encompassing intellectual property management, music distribution, and the development of derivative product ecosystems. By leveraging professional Fandom infrastructure and multi-touchpoint marketing strategies, the Group delivers brand ambassador solutions and large-scale concert tours, establishing direct economic value streams for both artists and partners.
EXCLUSIVE ENTERTAINMENT PLATFORMS
YeaH1 asserts its pioneering leadership in creating premium OTT platforms by merging original content with cutting-edge interactive technology. MangoPlus serves as the inaugural platform in this ecosystem, representing a strategic partnership between YeaH1 and MangoTV to establish international production and distribution benchmarks within the Vietnamese market.
Driven by the vision to be the premier entertainment destination, YeaH1 prioritizes immersive experiences through interactive content and exclusive community engagement. As a strategic pillar for user growth, our OTT ecosystem reinforces YeaH1’s 'King of TV Show' status while shaping the future of digital entertainment across the region.
COMMUNITY – INFLUENCER (ARTISTS, KOLs/KOCs/CREATORS) – BRAND CONNECTING PLATFORM
YeaH1 operates a direct bridge between brands and a multi-layered Influencer network encompassing artists, KOLs/KOCs, and UGCs driven by the 1Creators platform. We utilize advanced data analytics to decode social trends, executing brand amplification strategies grounded in authentic user behavior insights and engineering effective growth roadmaps across all digital platforms.
Additionally, YeaH1 focuses on developing the 1Creators Fandom App, a digital bridge designed to strengthen the bond between idols and fandoms through features that enhance real-time fan experiences. The system integrates digital voting solutions, ticketing gateways, and exclusive event access management while executing a comprehensive entertainment monetization model spanning digital gifts and membership tiers to exclusive merchandise generating direct value streams.