The chairman of Lao Cai Provincial People's Committee awards Certificate of Merit to YeaH1 for tourism development contribution through the "Gia Dinh Haha" program

The award ceremony just took place at the Conference to meet tourism enterprises on the occasion of the 65th anniversary of the establishment of Vietnam's Tourism industry (09/7/1960 – 09/7/2025), on 9/7/2025. This is a proud recognition for the efforts of YeaH1 Group, the artists in the cast, Ms. Vang Thi Thong's family, and the people in Ban Lien who contributed to creating content, communicating, and promoting the cultural beauty, people, and the peaceful, green and pristine life of the Northwest region from the reality television program "Gia Dinh Haha".

"Gia Dinh Haha", invested and produced by YeaH1, broadcast from 14/6/2025 on VTV3 channel and the YeaH1 Network system, is a reality television program that brings famous artists like Jun Pham, Rhymastic, Bui Cong Nam, Duy Khanh, and Ngoc Thanh Tam to eat together, live together, and work together to experience daily life like locals. In the first journey segment in Ban Lien commune, Lao Cai province, the program left a deep impression on the audience with "absolutely cinematic" footage and humane images and stories about the local people, products, and culture.

After 4 broadcast episodes, the program attracted tens of millions of views, continuously achieved Top 1 rating on VTV3 channel and Top trending on YouTube, spreading widely from social networks to the daily life of audiences who love the program... The attraction of "Gia Dinh Haha" has noticeably helped increase the number of tourists to Ban Lien. Many accommodation facilities in Ban Lien are recorded as fully booked until the end of 2025. This is a vivid testament to the practical value that a television program like "Gia Dinh Haha" brings: creating economic value for local people.

A YeaH1 Group representative shared: “We are extremely grateful and proud when the efforts of YeaH1's content creation team, the artists, and Ms. Vang Thi Thong's family are recognized by the authorities and the community. This is great motivation for all of us to continue creating beautiful works with positive, emotional messages that balance entertainment, meeting the needs of the audience, and the market. In the context of reality TV programs needing new, more groundbreaking development directions, we hope programs like "Gia Dinh Haha" will contribute to building a sustainable creative industry, actively supporting tourism and socio-economic development locally and nationwide.”

Not only stopping at "Gia Dinh Haha", YeaH1's other premium show production such as "Anh Trai Vuot Ngan Chong Gai", "Chi Dep Dap Gio", "Tan Binh Toan Nang",... are also contributing to shaping a new direction - combining entertainment, training, and cultural elements, with the goal of promoting related economic sectors such as the cultural industry, tourism,... This is one of the development strategies YeaH1 is persistently implementing, creating attractive entertainment products that have depth and bring practical value to the community.

Comrade Nguyen Thanh Sinh, Vice Chairman of the Lao Cai Provincial People's Committee (standing 2nd from left), awards the Certificate of Merit to "Gia Dinh Haha" and Ms. Vang Thi Thong's family. Photo: Thanh Mien

Besides content production, YeaH1 is also gradually affirming its role as a media enterprise for the community. The group has coordinated with many units to implement charitable activities, contributing positively to society and bringing significant results - such as saving nearly 140 children with congenital heart disease, mobilizing over 3,300 kind deeds in the community, donating to support disabled children,... These efforts contribute to creating a unique mark for YeaH1 where entertainment is linked with social responsibility, and the extensive value exceeds the framework of content.

At this conference, YeaH1 Group also participated in contributing opinions for Lao Cai province's tourism development plan. In the context of the tourism industry strongly implementing local tourism development activities, according to Official Dispatch No. 34/CD-TTg dated 10/4/2025 of Prime Minister Pham Minh Chinh, Lao Cai provincial leaders affirmed the orientation to turn tourism into a double-digit economic growth driver, while strengthening effective connection and dialogue between the government and the business community.

Right at the conference, the Lao Cai Provincial People's Committee and the tourism business community agreed to establish the (new) Lao Cai Provincial Tourism Association, aiming to create a unified, strong representative organization for the tourism business community in the region, playing the role of an important bridge, promoting inter-regional cooperation, maximizing the strengths of the locality's unique tourism resources, and contributing to building the joint brand "Lao Cai - Engaging, Professional, and Sustainable." At the same time, the Association will accompany the government in orienting development, improving service quality, protecting the rights of its members, and supporting businesses in adapting to the new context.



Recently, YeaH1 Group was honored to accompany the Center for Communication of Natural Resources and Environment - Ministry of Agriculture and Environment in the "Gia Dinh Haha - Vi mot Viet Nam hanh phuc" (Gia Dinh Haha - For a happy Vietnam) initiative. This is a project to plant forests and support livelihoods for the people of Ban Lien, with a scale of over 20,000 trees, inspired by the tree-planting action in the reality TV program "Gia Dinh Haha" broadcast on VTV3. This long-term and heartfelt initiative is led by the Center, with the companionship of Timo Digital Bank – the main sponsor, and the joint effort to spread for a green and sustainable Vietnam.