The Power of “Anh Trai” and “Chị Đẹp”: YeaH1 Posts Highest Profit in Six Years, Pursues Bold Revenue Growth Strategy for Brands

In 2024, YeaH1 Group JSC recorded highly positive financial performance. The company achieved total annual revenue of VND 1,007 billion, a 2.4x increase compared to 2023. Post-tax profit reached nearly VND 127 billion, up 4.8x year-over-year. This marks the highest profit in the past six years and the second-highest since the company began disclosing financials in 2013.

Additionally, revenue from advertising and media consulting reached VND 845 billion — a fourfold increase from the previous year.

Over the past year, YeaH1 drew widespread attention with its entertainment productions that sparked viral cultural impact. “Anh Trai Vượt Ngàn Chông Gai 2024” and “Chị Đẹp Đạp Gió 2024” consistently ranked No. 1 in viewership across multiple platforms.

According to industry experts, these shows have successfully brought audiences back to television, while simultaneously reviving and promoting traditional cultural values among young viewers — a notable achievement in the context of Vietnam's ongoing cultural integration with the global stage.

Riding on this momentum, YeaH1 has continued to organize a series of sold-out concerts, some selling out in just 40 minutes, drawing tens of thousands of attendees. These events signal substantial growth potential for YeaH1 in the live events sector.

Looking ahead, YeaH1 plans to roll out additional entertainment programs such as “Tân Binh Toàn Năng” and “Gia Đình HaHa.” According to YouNet Media, even before its official release, “Tân Binh Toàn Năng” has already ranked among the top 3 most-discussed topics on social media.

In a strategic move, YeaH1 has announced an ambitious market development roadmap, which includes expanding international collaborations with leading global entertainment entities.

Specifically, YeaH1 will deepen its partnership with Mango TV to co-produce multi-platform entertainment content. It also serves as a strategic partner to Sony Music Entertainment — one of the global “Big Three” music companies — to produce and distribute Vietnamese music on the international market. Additionally, 153/Joombas will partner with YeaH1 to advance talent management and training for the next generation of Vietnamese artists.

Beyond content production, YeaH1 is committed to delivering effective marketing solutions and boosting brand revenue through integrated strategies. Notable partnerships include its long-standing collaboration with Techcombank, spanning from TV shows to concert sponsorships, as well as other top-tier corporations such as Uniben and TH Group.

With the stock market surpassing the 1,300-point mark, YeaH1 — and publicly listed companies more broadly — are projected to enjoy strong growth momentum. Since 2024, YEG stock has tripled in value, raising investor expectations for continued performance this year.

To support its growth plan, in early February 2025, YeaH1 launched a rights offering to existing shareholders, scheduled to close on March 3, 2025.

Source: Cafebiz