Vietnamese Enterprises Assert Position in Cultural Industry Through Large-Scale Art Projects

Implementing the guidelines of the Party and State on cultural industry development, 2025 continues to record strong strides in this field in Vietnam. An increasing number of domestic enterprises are proactively investing methodically and professionally in cultural and artistic products, especially in the performing arts and entertainment sectors, contributing to creating high-quality products to serve the public.

Y-Concert receives lively discussion for its scale and novel organizational format, lasting 10 hours with 55 artists sharing one performance stage

In that vibrant development, Y-Concert, invested, produced, and organized by YeaH1 Group, is a typical product of the spirit of innovation, creativity, and the aspiration to elevate Vietnam's entertainment industry. Taking place on 20/12/2025 in Hung Yen, the event features the participation of 55 top Vietnamese artists in a 10-hour non-stop performance journey, setting a record for the longest-duration concert in Vietnam to date.

Y-Concert promises to deliver an "unprecedented" experience in Vietnam under the international-standard large-scale investment of YeaH1 Group

Vietnam's cultural industry will grow rapidly when there are businesses committed to serious investment, boldly applying advanced performance technologies, investing in stage design, and high-class sound and lighting systems, aiming to bring a peak experience to the audience, approaching international organizational standards. This is an important contribution, not only creating a unique cultural product but also opening up new development opportunities, promoting the professionalization of the domestic performance market.

YeaH1 Group has proven its execution capability through 8 previous "Anh Trai Vuot Ngan Chong Gai" and "Chi Dep Dap Gio" concert nights

Notably, Y-Concert gathers prominent artistic faces from four television programs that have had a positive influence recently, including "Anh Trai Vuot Ngan Chong Gai", "Chi Dep Dap Gio Re Song", "Gia Dinh Haha", and "Tan Binh Toan Nang". This combination demonstrates a strategic vision in inheriting and promoting the value from previously successful cultural products, creating a meaningful connection between generations of artists, while also spreading humanistic and positive values to the community.

Y-Concert will be the first large-scale, public performance stage for the Promoted Rookie team - expected to be the "national" group of the future

The concert project series that YeaH1 and other Vietnamese enterprises are pursuing is an affirmation of the great potential of the private economic sector in creating modern entertainment models, harmoniously combining culture, technology, and business. These efforts are completely in line with the Strategy for the Development of Vietnam's Cultural Industries to 2030, with a vision to 2045, contributing to building a sustainable "Made in Vietnam" cultural ecosystem.

Audiences are excited and eagerly await the reunion of the five brothers from "Gia Dinh Haha" on the Y-Concert stage

By creating high-quality artistic products, businesses not only meet the increasingly high appreciation needs of the domestic audience but also create a solid foundation for Vietnam to become an attractive cultural-entertainment destination in the region. Thereby contributing to stimulating tourism, promoting the country's and people's image, and enhancing the position and soft power of Vietnamese culture on the international stage.