YeaH1 accompanies KOL Summit 2025, promoting the sustainable development of the influencer media market in Vietnam

The conference marks the first time a national-scale event dedicated to KOLs has been organized in Vietnam. The event gathered nearly 300 representatives from 34 provinces and cities, along with representatives of management agencies, businesses, and technology platforms, creating an unprecedentedly large connection forum.

As a prominent domestic media enterprise, YeaH1 was present at the conference with the spirit of accompanying the goal of spreading value and sustainable development. In the context of the country entering a strong rising era, YeaH1 continues to affirm its position as the first listed media group in Vietnam, owning a comprehensive media ecosystem and a network for managing and connecting hundreds of KOLs and artists nationwide.

YeaH1's participation at KOL Summit 2025 not only demonstrates its pioneering role in the industry but also affirms its commitment to sustainable development, linking social responsibility with the community. Through entertainment projects that have made their mark, such as "Anh Trai Vuot Ngan Chong Gai", "Chi Dep", "Gia Dinh Haha", or most recently "Tan Binh Toan Nang", YeaH1 is aiming to build a new generation of KOLs and artists who are professional and have a positive influence in the future.

A highlight at the conference was the launch of the "Digital Trust Alliance" (Lien minh Niem tin so) and the "Influencer Credibility" (Tin nhiem nguoi co anh huong) program, aiming to establish standards of conduct and transparent assessment for the credibility of the KOL community, and at the same time create a healthy cooperation foundation between influencers, businesses, and management agencies.

In its capacity as a reputable producer and media unit, YeaH1 is developing a transparent and effective KOL, KOC management technology solution through its upcoming new platform, 1Creators. With a development orientation consistent with the goals that the Digital Trust Alliance (DTA) is pursuing, 1Creators is expected to become an important first step in promoting the sustainable development of the influencer media market in Vietnam.

The compatibility between the DTA's policy orientation and YeaH1's technological capacity and operational experience is expected to create an effective model. This is the key to bringing Vietnam's influencer media market to develop in a professional, responsible, and sustainable direction.



KOLs take a commemorative photo after the conference ends.

KOL Summit 2025 is not just a conference but also a milestone, opening a reputable forum for the Vietnamese KOL community to promote its role in nurturing the new generation, spreading positive information, and sustainable values for society.

Additional information: KOLs (Key Opinion Leaders) are individuals with prestige and an influential voice in the community. They can be artists, experts, entrepreneurs, or young faces on social networks, but the common point is that every statement and action creates a certain impact on the public. In the context of the digital era, KOLs both transmit information and play a connecting role between businesses, management agencies, and the community, contributing to spreading positive values and promoting sustainable development.