Yeah1 Group and Sony Music Announce Joint Venture in Vietnam

Ho Chi Minh, 18 December 2025 – Sony Music and Vietnam’s Yeah1 Group Corporation announced today a new joint venture to find and develop Vietnamese musical talent. This partnership aims to create a sustainable model for the country's fast-growing music industry as Yeah1 Group Corporation, a leading media and entertainment technology group, is a significant player in the country's digital media ecosystem.

Launching at a time when Vietnam’s music industry is entering a new phase of growth – marked by the launch of IFPI’s Official Southeast Asia Charts, the country’s first industry-backed music chart – the strategic alliance combines Sony Music’s global distribution and expertise with Yeah1 Group’s production strength to create new opportunities for homegrown artists, establishing a global standard for exporting Vietnamese music to the world. 

As its first major project, the joint venture will debut a boy group emerging from ‘Tan Binh Toan Nang (Show It All)’ – the hit audition reality program that captivated audiences nationwide since its broadcast earlier this year. Trained under a rigorous K-pop system led by renowned creative director Liu D, the group has already garnered significant online buzz across YouTube and social media. Their upcoming debut represents a meaningful step forward for Vietnam’s music industry and a testament to the country’s readiness to develop artists of international calibre.

Ngo Thi Van Hanh, Chief Executive Officer of Yeah1 Group, shared, “We believe that the combination of Yeah1's high-quality content production experience and Sony Music’s global distribution network will create a significant breakthrough, putting Vietnamese musical talent on the world map. The ‘Tan Binh Toan Nang (Show It All) project is not just an entertainment show; it is an affirmation of Yeah1's aspiration to create a generation of talented young artists who can bring Vietnamese cultural identity to international audiences.”

Shridhar Subramaniam, President for Asia and Middle East, Sony Music Entertainment, said, "This partnership is a testament to our shared belief in the power of Vietnam’s creative community and to build a vibrant ecosystem where artists can truly flourish. By fusing Sony Music’s resources with Yeah1 Group’s deep local expertise, we are empowering artists to hone their craft, connect with audiences on a new level, and build sustainable careers that honor their unique artistic identity.



Tan Binh Toan Nang (Show It All), produced by Yeah1 Group, is Vietnam’s first large-scale idol survival show dedicated to discovering and shaping the next generation of Vietnamese music talent. Following a nationwide search that drew thousands of applicants in Hanoi and Ho Chi Minh City, 30 promising young artists were selected to enter the “Survival Stage” – a 100-day intensive program led by top Vietnamese and Korean experts in singing, dancing, performance, and artist development. Over seven rigorous evaluation rounds, contestants compete for a place in the Upgraded Rookies, an 11-member lineup that will represent the finale of this journey. The official phase of the program was broadcast on VTV3 from September 27, 2025, and on the Yeah1 Show YouTube channel. With its combination of international-standard training and world-class production, Show It All is setting a new benchmark for cultivating Vietnamese bands and introducing them to regional and global audiences. 

ABOUT SONY MUSIC ENTERTAINMENT

At Sony Music Entertainment, we honor the creative journey. Our creators shape movements, culture, communities, even history. And we’ve played a pioneering role in music history, from establishing the first-ever music label to inventing the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 100 countries, supporting a diverse and distinctive roster of talented creators at every level and on every stage. Situated at the intersection of music, entertainment, and technology, we bring imagination and expertise to emerging products and platforms, embrace new business models, and employ breakthrough tools - all to support the creative community’s experimentation, risk-taking, and growth. And we form deep, trusted, cause-based partnerships to uplift and empower communities around the world. Sony Music Entertainment is part of the global Sony family. Learn more about our creators and labels here.

ABOUT YEAH1 GROUP CORPORATION

Yeah1 is a media corporation asserting its leading position in the entertainment industry with a series of hit reality shows such as Sister Who Make Waves Vietnam2023, Call Me By Fire Vietnam 2024, Sister Who Make Waves Vietnam 2024, Super Mom 2024, and Haha Family. Beyond high-quality content, these shows also actively contribute to shaping idol culture and fostering expectations for the Vietnamese cultural industry. This includes the mission of honouring humanitarian values to help Vietnam reach out to the world