YeaH1 Group partners with AIRO, a member of KIDO Group, to establish joint venture A&M and launch television project "Xin Chao Thu Bay"

Immediately following its successful launch of a comprehensive ecosystem in late September, AIRO officially realizes its next strategic move in the media, entertainment, and commerce sectors by establishing A&M, partnering with YeaH1 Group to introduce the television project "Xin Chao Thu Bay", the official Vietnamese adaptation of the smash-hit format Hello Saturday.

Executives of YeaH1 Group and KIDO Group perform the partnership signing ceremony at the event

The event not only marks a strategic handshake between AIRO and YeaH1 Group, but also lays the operational foundation for the breakthrough Content, Talent, and Commerce business model. Through A&M, the parties officially establish a comprehensive, closed-loop entertainment commerce value chain: from acquiring and localizing top-tier entertainment IPs (Content), managing and maximizing the commercial value of artist networks (Talent), to activating E2E e-commerce infrastructure and an expansive nationwide offline retail distribution network (Commerce). This model promises to unlock a self-sustaining ecosystem that generates revenue for reinvestment, while serving as a strategic bridge to help international brands enter and expand market share in Vietnam.

THREE STRATEGIC PILLARS OF A&M

A&M focuses on operating three core areas

Large-scale entertainment show and concert production: A&M serves as a specialized company in acquiring, localizing, and developing top-tier entertainment IPs from China for Vietnam. The company is responsible for producing gameshows, reality television programs, and large-scale concerts, bringing internationally benchmarked production quality to Vietnamese audiences.

Talent management and commercial monetization: For prominent artists, KOLs, and KOCs with established standing in Vietnam and internationally (China, South Korea), A&M executes multi-platform commercial partnership agreements. Through these agreements, it directly connects talent with brand promotion campaigns, brand ambassadorships, and live-commerce broadcasts on the E2E infrastructure.

Commercialization and international product distribution: MangoPlus, a unit of YeaH1 Group, serves as the central liaison bringing high-quality brands and products from international markets to Vietnam. A&M leverages the e-commerce infrastructure of the E2E Shopping and Entertainment Channel to bring products go-to-market across digital channels.

ANNOUNCING THE TELEVISION PROJECT "XIN CHAO THU BAY" WITH A STELLAR CAST

Within the framework of the event, A&M also officially unveiled its new reality show project, assembling today's most sought-after artists such as Tran Thanh. The project promises to create a media sensation and set a new benchmark for entertainment shows integrating commercial elements in Vietnam.

The centerpiece of the event was the announcement of the flagship television project "Xin Chao Thu Bay", the official Vietnamese adaptation of Mango TV's smash-hit format Hello Saturday. This marks the first strategic move toward realizing A&M's Content, Talent, and Commerce business model.

The event also featured an interactive exchange with the producers to unveil the development roadmap for the 2026–2027 period, while revealing the host and the star-studded guest lineup set to join the project.

Mr. Tran Le Nguyen, Founder and General Director of KIDO Group, concurrently Chairman of the Board of Directors of AIRO Entertainment Media and Commerce Joint Stock Company, shared:

"Establishing A&M is proof of our swift, decisive commitment to action. We do not stop at licensing partnerships, but directly join hands to build a comprehensive production and commercialization complex. A&M will serve as the bridge bringing the world's leading entertainment formats to Vietnam, while generating sustainable cash flow from the convergence of entertainment, e-commerce, and retail."

Ms. Le Phuong Thao, Chairwoman of the Board of Directors of YeaH1 Group, the governing body of MangoPlus, emphasized:

"The establishment of A&M is a concrete realization of our vision to bring world-class content IPs closer to the Vietnamese market. Leveraging our operational expertise with MangoPlus and the rich content library from Mango TV, YeaH1 is confident that A&M will serve as a robust springboard to convert the media magnetism of major entertainment shows into commercial value, while opening expansive avenues of connection for international brands and creative talent."

About A&M:

A&M Entertainment and Commerce Joint Stock Company is the result of a strategic partnership between AIRO and YeaH1 Group. A&M is oriented toward development driven by the Content, Talent, and Commerce business model. The company's strength stems from synergies among major partners: Content (YeaH1, MangoPlus), Talent (AIRO, SYE, 1Creators), and Commerce (KIDO, E2E). The company aims to accelerate the digital economy, contribute to Vietnam's cultural industry, and act as a bridge helping international brands tap into the domestic market.

About AIRO:

AIRO is an AI-powered content production and commercialization enterprise operating under the patronage of KIDO Group (HOSE: KDC). The name AIRO is built upon three pillars: AI as the core technology and ideation engine, REALITY as the realization capability, and ORIGINALS as exclusive creative works crafted by Vietnamese talent. AIRO’s competitive edge lies in its comprehensive, closed-loop value chain model: IP Ownership, AI-powered Production, Multi-channel Distribution, and Commercialization. Spanning six business divisions alongside a network of leading strategic partners, the company aims to take Vietnamese original IP to the global market.

About YeaH1 Group:

YeaH1 Group owns a comprehensive, multi-platform media and entertainment ecosystem in Vietnam, seamlessly connecting content production, digital technology, talent management, and marketing. In production, YeaH1 maintains a leading position with high-caliber reality shows such as "Anh Trai Vuot Ngan Chong Gai," "Chi Dep Dap Gio Re Song," and "Gia Dinh HaHa," alongside a pipeline of short dramas. In 2026, YeaH1 formed the joint venture SYE in partnership with Sony Music Entertainment to optimize artist management, talent training, and music distribution. In technology infrastructure, YeaH1 operates the MangoPlus OTT platform coupled with the 1Creators fandom app to monetize entertainment through voting mechanisms, concert ticketing, and membership tiers. All of these components are anchored by a multi-channel network (MCN) and integrated communications solutions, forming a direct value chain linking brands, artists, and fan communities.

Source: Member company A&M, YeaH1 Group